BUILDING BUSINESS PLAN FOR STARTUPS

Building Business Plan for Startups

Proposed Outline

The trainer will adopt “Learning by Doing” technique in delivering the training.
A professionally developed case study will be discussed throughout the whole course. Trainees will be asked to develop a business plan for Internet Café.
Through that practical exercise the trainees will learn how to build a business plan from A – Z.
In the last day, trainees will be exposed to special software used to develop business plans.

Sample Diagrams from Case Study

DAY	Hrs.	First Meeting	Break	Second Meeting
First	4	Introducing course & Trainer Why Planning? Overview : How to Start Your Own Business (A – Z approach) Plan Start Manage Exit		What is a Business Plan? Why Prepare a Business Plan? Business Plan Contents Get yourself Organized ( group exercise)
Second	4	Situation Analysis Market Analysis Market Demographics Market Needs Market Trends Market Growth SWOT Analysis Strengths Weaknesses Opportunities Threats ( case study)		Competition Product/ Services Key Success Factors Risk involved Management Summary   Organizational Structure   Management Team   Management Team Gaps   Personnel Plan ( case study)
Third	4	Vision, mission, goals , objectives Marketing Strategy Marketing Objectives Financial Objectives Target Marketing Positioning Marketing Mix Service Marketing Pricing Promotion Marketing Research ( case study)		Financial Plan Break-even Analysis Sales Forecast Expense Forecast Linking Sales and Expenses to Strategy Implementation Schedule Contingency Plan Using Software ( case study)

I offer ONE day free to follow up with trainees, review their business plans and guide them.

Expanded Plan Outline

1.0 Executive Summary
  1.1 Objectives
  1.2 Mission
  1.3 Keys to Success

2.0 Company Summary
  2.1 Company Ownership
  2.2 Company History (for ongoing companies) or
         Start-up Plan (for new companies)
  2.3 Company Locations and Facilities

3.0 Products and Services
  3.1 Product and Service Description
  3.2 Competitive Comparison
  3.3 Sales Literature
  3.4 Sourcing and Fulfillment
  3.5 Technology
  3.6 Future Products and Services

4.0 Market Analysis Summary
  4.1 Market Segmentation
  4.2 Target Market Segment Strategy
     4.2.1 Market Needs
     4.2.2 Market Trends
     4.2.3 Market Growth
  4.3 Industry Analysis
     4.3.1 Industry Participants
     4.3.2 Distribution Patterns
     4.3.3 Competition and Buying Patterns
     4.3.4 Main Competitors

5.0 Strategy and Implementation Summary
  5.1 Strategy Pyramids
  5.2 Value Proposition
  5.3 Competitive Edge
  5.4 Marketing Strategy
     5.4.1 Positioning Statements
     5.4.2 Pricing Strategy
     5.4.3 Promotion Strategy
     5.4.4 Distribution Patterns
     5.4.5 Marketing Programs
  5.5 Sales Strategy
     5.5.1 Sales Forecast
     5.5.2 Sales Programs
  5.6 Strategic Alliances
  5.7 Milestones

6.0 Web Plan Summary
  6.1 Website Marketing Strategy
  6.2 Development Requirements

7.0 Management Summary
  7.1 Organizational Structure
  7.2 Management Team
  7.3 Management Team Gaps
  7.4 Personnel Plan

8.0 Financial Plan
  8.1 Important Assumptions
  8.2 Key Financial Indicators
  8.3 Break-even Analysis
  8.4 Projected Profit and Loss
  8.5 Projected Cash Flow
  8.6 Projected Balance Sheet
  8.7 Business Ratios